During the second half of the 20th century tourism changed from a social activity to a merely economic one . Many travellers from earlier days changed into modern tourists. However, under the influence of sustainable development principles and the urgency to conserve our environment there is a need to re-think the concept of tourism and especially the role the tourist plays in it. The texts you can find on this site have been developed to give direction to these new concepts and obviously to generate interest and reactions from the readers.


Puffing and panting with red faces, they follow the small track up the hill. They no longer hear the noises of the crickets, mosquitoes and birds and the only thing they are trying to see is how much father they have to go. They are nearly to the point where the forest breaks open and the lowlands are lying far below their feet. They finally reach the clearing and the majestic view is laid out before them: WOW! They enjoy this breathtaking vista, in part because of the difficult walk they endured.

It is this moment – the climax – that provokes the wow reaction in some parts of the world (depending on the language), what we call the wow-moment. When we talk about tourism, we are first of all referring to this moment as the essence of what a tourist is looking for and for which he has saved his money: experiencing something that is not in the same region or country where he lives, to which he had to travel and spend at least one night, in short, the holiday. How exactly does this wow-moment work? And what is the meaning of “experience” in tourism?

You see here the menu of a series of articles describing the tourist from his first holiday expectations to his final holiday memories.