For long holiday tourism has been in the grip of economic thinking and sociological research. On this webpage a more balanced view is maintained on the focal centre of tourists' activities: tourists themselves and their encounter with their holiday destination. Tourists take what is given to them and then turn it into their own ends; it is these ends what is of our primary interest and more than 25 articles on this site are about just that: the tourists' tourism.

Under the heading "Tourism" a new article has been added on Climate Change (July, 2020)

and also under the heading "Tourism" I have added a new article about Phenomenology and Tourism (Feb. 2020).


Sustainable Development (1)

Topic: Sustainability Certifications in Tourism

Return to Topics

TOURISM CERTIFICATES AND THEIR IMPACT ON MARKETING

SUSTAINABLE TOURISM CERTIFICATES AND THEIR IMPACT ON MARKETING

In this article the funcionality of sustainable tourism certifcates (STC) is explained together with their advantages and draw-backs. One of the conclusions is, that although the practice of certification will take some time before being known and accepted among tourists, in the short term destination stakeholders may take advantage of the tourists’ current confusion of several issues such as sustainability, certification and authenticity.

3 Responses to “TOURISM CERTIFICATES AND THEIR IMPACT ON MARKETING”

  1. This is without a doubt the most well thought out paper on this subject. Thank you and Congratulations!

  2. The article has groundbreaking factors which if only made widely available and adopted by the industry would form a basis for the new and future tourism. It provides a deeper insight and clarifies the grey areas for both practitioners and academics alike. Reads excellently and certaily the issues raised are implementable but thats what we have to keep pushing. Excellent.

    • Dear Manny,
      Thank you for your kind words. Indeed, it is matter that concerns us all and let us hope tourists are also reading the article…….

Leave a Reply


8 − 2 =